About Us

Welcome to 123-KIDS, the award-winning online destination for beautiful, design-led products that both kids and adults will love. We're three mamas with six kids aged six and under between us and 123-KIDS is the result of pooling our talents, time and experience to find stylish alternatives to throwaway plastic and stereotypical pink and blue children's products. Everything we stock, we love and want in our own homes, and is chosen with an eye for quality, longevity, ethical production and playful design to make you smile. 

We've searched out cool clothing and accessories for up to age nine, stylish décor that's just as at home in your living room as in the kids' room, imaginative gifts, beautiful books and creative toys that you won't mind lying around the house. We love seeking out and collaborating with smaller designer/makers from around the world, and are proud to have exclusively launched several exciting brands in the UK. 


We'd love to know what you think, so please get in touch via our Contact Us page.